Example Consumer Product Category: Hispanic Foods

A future Co-Packing Network extension marketing site, www.HispanicRetailers.com talks to future start-up and emerging clients about Hispanic Supermarkets and how important they are.

U.S. Hispanic shoppers’ grocery shop more often, and across more channels than total U.S. shoppers. Although regular grocery stores/supermarkets remain the most popular channel for both Hispanic and total U.S. shoppers, more Hispanic shoppers than total U.S. shoppers are grocery shopping in club stores and dollar stores, with 30 percent indicating they also shop in Hispanic grocery stores. Factors that likely contribute to shopping frequency and channel surfing include taking pleasure in grocery shopping as an activity, in addition to pricing, product selection and convenience.